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July 1st, 2010 by Catherine
When you look Farmhouse up on Trip Advisor, or visit us on Facebook, you’ll find a common thread among many of the posts. Why are guests loving Farmhouse? Our location in the heart of Sonoma County’s Russian River Valley? Sure. Great Michelin starred food and comfy rooms? Definitely. But, the thing that keeps guests raving about their stay (check, they really are…) is the incredible level of service that our team provides. Through every department, we absolutely love to exceed expectation. From the delightful young men who will escort you to your room and provide a little property information on the way, to our amazing team of concierges (six of them, on staff to arrange anything your heart desires) to our restaurant team and its devotion to creating not just meals, but incredible experiences, to our spa, filled with passionate therapists and all the season’s bounty, Farmhouse strives to evolve and improve constantly.
I love that about this place! Almost ten years into Farmhouse and the guest experience gets better every single day. Our newest, and perhaps most exciting, program has just launched. So far, the feedback is incredible. You know how we’re always talking about a Farmhouse stay being “experiental”? Well this new program really speaks to that goal.
We call it our “Winery Friends” program. Clever, huh? We’ll, if you have a better name, send it our way… But, here’s how it works. We’ve collected information, over the last year or so, on the Russian River Valley wineries that our guests just rave about. Then, we polled Geoff, our MS, and Megan, our sommelier, on their favorite local wines. Then Joe and I sat down and thought about the actual people that we like the best at the tons of wineries around us. Where all of those criteria converged- great experience, great wine, great people- we circled the winery. Then, we made a bunch of calls.
Basically, the premise was simple. When Joe and I and our staff show up in your tasting room, you roll out the red carpet. We want you to do the same for our guests. That reserve wine you open for us, open for them. That impromptu tour, or grape tasting, or sample from the barrel, offer it to them. And, just about everyone we approached was incredibly enthusiastic. So, you might be asking, “What do the wineries get in return?”. Ha! Another win, win. They get to come over a couple of times a year and have their wines featured during a private tasting for our guests. Plus, we promote their events and promotions to our guests. So, we send them our fabulous guests to taste and maybe buy their wine, and then they get to come over to Farmhouse to meet them again.
These wineries are all open to the public. No appointments required (that was another critical point in being chosen to participate) They’re all nearby. And they’re all treating Farmhouse guests like old friends. Just like we think it oughta’ be.
Here’s the list of wineries. You night like to peruse them before you visit. Some are little, some are bigger, some are in their second or third generation, some are quite new, but they’re all really special.
Arista… C. Donatiello…Copain… Hartford Winery…Iron Horse… J Vineyards… Lynmar…Porter Creek… Russian Hill Estate…Thomas George… Woodenhead
Tags: arista, c. donatiello, copain, family, get away, hartford winery, iron horse, j vineyards, local, lynmar, porter creek, russian hill estate, Russian River Valley, thomas george, wine country, wine tasting, woodenhead Posted in Farmhouse Programs, Marketing Farmhouse, Visiting Wine Country, Wine Country Parties, Wine at Farmhouse, Wineries, winery friends | No Comments »
July 22nd, 2009 by Catherine
Oh, I wish you could all join us for this little outing… Friday, July 31st, Geoff and Joe (my brother) are going to take four very lucky Farmhouse guests, and two very illustrious members of the press (they’ll remain nameless for now…) out into the wilds of the Russian River Valley for some serious Wine Country adventure- Master Sommelier style. Isn’t that just a picture?
 Views of Russian River Valley
The Russian River Valley is becoming known for it’s new wave of grassroots winemaking. A dozen or so incredibly talented and passionate winemakers have split off from bigger gigs or other ventures and have started their own things. They’re blowing off the scores and making wine that we actually want to drink! Food friendly wine. Terroir driven wine. Wines made from organic and even biodynamic vineyards. Wines that taste like grapes not grape syrup! It’s serious and we’re really excited.
Geoff and I have put together a series, starting on July 31st and continuing each month on the last Friday, that will give him the opportunity to take you out and turn you on. Geoff’s at the absolute forefront of what’s going on. He’s tasting, he’s consulting and he’s hanging out with this whole new scene within the wine scene. He’s going to show our guests vineyards on the coast that grow pinot noir in extreme conditions and result in miniscule volume but extraordinary quality. He’s going to take guests into caves, into garages, onto mountains and underground to sample wines they would never have access to on their own.
Each event will feature a farm-fresh picnic-style lunch at a winery or in a vineyard. Joe will drive everyone around and Geoff will teach tasting and wine basics between stops. Doesn’t that just sound like so much fun?
Here’s the Itinerary for the 31st (written by Geoff, not me- and I love it!)
10 AM Leave The Farmhouse
10:15 AM to 11:30 Radio Coteau
Meet with winemaker Eric Sussman to taste some of California’s most sought after Pinot Noir and Syrah. The wines at Radio Coteau manage a rare balance of rich California fruit with plush textures and elegance. An unusual chance to taste these limited production wines.
 Grapes coming in at Radio-Coteay
11:45 AM to 1:30 PM Scherrer Winery
We will join Fred Scherrer at his annual open house to taste through a range of current release and older vintages. Fred offers a wide range of wines from Cabernet to Zinfandel, Chardonnay, and Pinot Noir. Always one of Sonoma’s sleeper wineries, they are not only moderately priced but develop beautifully with a few years in bottle. Lunch will be provided from a local chef.
 There's Fred
1:45 PM to 2:45 PM Arnot Roberts
Unarguably one of the hottest new producers in Sonoma County. A diverse range of wines from low oak Chardonnay to cool climate Syrah and rich full-bodied single vineyard Cabernets. These two young winemakers are blazing the way for Sonoma’s next generation.
3 PM to 4 PM WesMar Winery
Denise Selyem, daughter of Russian River Pioneer Ed Selyem of Williams Selyem, makes elegant single vineyard Pinot Noir’s from Russian River and Sonoma Coast. Food friendly, feminine, delicate yet mouth filling wines that remind you what Pinot Noir is supposed to taste like.
 That's how they do it at WesMar
Call or email for more information. 707.887.3300 or catherine@farmhouseinn.com.
Posted in Around the Farmhouse, Farmhouse Programs, Wine at Farmhouse, Wineries | 2 Comments »
June 18th, 2009 by Catherine
Two posts in one day- oh my. But, I’m really excited about something Geoff and I just finalized, and I want to share it. Geoff’s position at Farmhouse is evolving. We’ve just hired Matthew Stamp from V Mertz Restaurant in Omaha, Nebraska (yes, really, Omaha, Nebraska) to take over the position of Sommelier in the restaurant. He’s also studyinig for the MS and is eager to work and learn with Geoff.
Geoff will still oversee the Wine Program, buying all of the wine and maintaining the list, and he’s going to keep several floor shifts, but we’re moving him into more of a “property-wide” position. Which means, that for you, our guests, the quality of our wine program in the inn is about to take a huge leap. He’s going to really re-vamp the “in room” wine program, bringing you more selections and information. He’s already created, and we’re about to debut, a six-bottle “to go” package, that gives you access to wines that you can’t find on your own. He has some great stuff in this first offering. And, he’s going to start a monthly program, where on the last Friday of each month, he takes up to 12 Farmhouse guests, loads them into a van, and spends the day taking you all over RRV- vineyards, wineries, caves, you name it. Lunch will be included at one of the wineries. Watch our website, I’ll have the costs and information up soon. But, the first Friday date is July 31st. So if you’re planning a trip, give us a call and we’ll put you on the list for more information as we have it.
Posted in Wine at Farmhouse | No Comments »
June 18th, 2009 by Catherine
Having Geoff on the team these past four or so years has been a great experience. When Joe and I bought Farmhouse, there was literally no wine program. Steve, our chef, would actually tell anyone who asked to bring their own wines- there was nothing on the list that went with his food. The food was amazing, the rest of the restaurant was a train wreck. The previous owner just didn’t care about the wine program, and didn’t have the finances or staff to allow anything to change.
So, Joe and I had nowhere to go but up. In the beginning, I did the list. But, tasting, ordering, updating the menu, training the staff on the wines, is really time consuming. And plus, I wasn’t that good at it. So I passed it off to our Maitre d’, who got things rolling along a little more swiftly, but still, it was miles from what it should have been to complement the quality of Steve’s food.
Finally, after a few more stabs at sort of pasting a wine program onto the restaurant, the person who was running it, while maintaining a full server position, decided to move on. It was time to give wine at Farmhouse some serious thought. We were still really small, and money was still really tight, and the thought of hiring someone just to manage wine seemed impossible- we weren’t selling a whole lot of wine, and profits weren’t very good.
But, timing and luck have seemed to be in our favor over the last eight years (I probably just jinxed that one), and as luck would have it the person we were seeking was also seeking us. Joe placed an ad in Craig’s List of all places, for someone to come in and I’m not sure what- basically take over the program, cost us little and make us tons.
Within a day or so, Joe got a call from this “great sounding guy in New York”. Geoff was working as Sommelier for Balthazarin the city, and helping to manage the programs for their other restaurants as well. His girlfriend had been offered an opportunity to come out and work harvest at Williams Selyem, and so he was looking for something fun in Sonoma County, while he prepared to take the Master Sommelier exam. We got together, struck a bargain and it’s been great for both of us. Geoff passed the Master’s almost two years ago- and now finds himself on a short list of top young American wine professionals. Which is, of course, great for us!
So, things like the StarChef award, while not uncommon for our Farmhouse Crew, provide great opportunities for us to get out, attend the events planned around the awards and see what’s really going on out here. As we already knew, Wine Country is amazing. Joe and I attended the “Gala Awards Party,” at Charles Krug Winery in Napa, last night.
 Charles Krug Winery at Sunset
What an incredible collection of talented people. Visit the StarChef link above- it takes you to the list of winners, with their bios and the “Dish That Cinched It” for each of them. Each chef prepared that dish last night, and Geoff paired all of the wines to go with each dish. So, the Barrel Room at Charles Krug was transformed into a series of stations, where they were preparing and serving these incredible little morsels paired with wines or beers from around the world. Two of the dishes that really stood out were Restaurant Eloise’s Egg Yolk Ravioli with Sweet Peas, Local Butter and Black Truffles and Bouchon’sTrumpet Mushroom and Sunchoke Salad. John and Duskie, from our favorite neighbor, Zazu, did housemade salumi and antipasti that were some of the best I’ve ever had. I have all of the recipes- actually all of the recipes listed on the StarChef site- let me know if you’d like any of them. And, Scott Beattie’s Bella Ruffinas and Bellinis
 Scott's Bellini
were incredible. He has a beautiful book out with all of the seasonal and ground breaking cocktails that he invented/created while he was at Cyrus. A few of the wines that, had I not been driving, I’d have gone back for more of were the 2007 Pinot Gris, RRV, from Wind Gap (a new producer, right here in Forestville-we can make you an appointment to visit when you come to Farmhouse) and the Sheldon Wines 2005 “Vinolocity”, cooincidently the owner/winemaker, Dylan Sheldon, is part of our Farmhouse Team in his “spare” time.
So, all in all, a wonderful evening under a spectacular Napa summer sky, celebrating tributes to well deserving industry professionals. So, it’s not all hard work for me and Joe…
Posted in Around the Farmhouse, Marketing Farmhouse, Restaurant Happenings, Wine Country Parties, Wine at Farmhouse | No Comments »
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