Joe and I both spend a lot of time entertaining press, visiting our little Russian River Valley and Wine Country Inn.  We take them around the area, introduce them to our friends and show them around our ranch.  And we love it.  It’s always such fun.  We adore bringing people in and showing them how wonderful and diverse this area actually is.  And we make life-long friends.  Well, this time, we decided to take our little show on the road.  To New York City!

Joe and me in front of the Conde Nast Building.

Susie Dobson, our fabulous PR person, put the word out that we’d be there introducing our new spa.  We gave her a “wish list” of editors and publications- O Magazine, Elle Magazine, Vogue, Travel and Leisure, Conde Nast Traveller, Town and Country, Departures… You get the gist.  And Joe and I were astounded by the response we got.  They ALL agreed to meet us.  Plus, Susie set up loads of meetings with freelance writers and tucked them in everywhere.

Then we got nervous.  Showing them around Wine Country is one thing- it’s easy to get how beautiful, friendly and delicious it is when you can actually see, experience and taste it.  But bringing the Farmhouse to them?  What to do?  So, after much pondering, we came up with a cool little gift bag.  The concept was Farm-to-Table.  And the bag included the makings for an afternoon tea and a mini facial.  Using the same ingredients- carrots, chamomile and honey- all from our ranch.  We offered the chamomile as a tea, the honey as a sweetener and the carrots baked, by Pattie, into gorgeous little white chocolate dipped madeleines.  Then, for the spa/facial component, the chamomile as a bath addition, the honey as a “honey pat” skin treatment (see below for technique) and the carrot tops as a facial spritz (our Spa Partners, Peggy and Loma actually made a carrot-top infusion that we packed and brought.)  We hand stamped some recycled cotton bags, tucked the goodies in with a bottle of Fred Scherrer’s fabulous RRV Pinot and a bunch of fresh carrots (those were interesting to manage- I was obsessed with the tops staying fresh and crisp throughout the trip.  They actually ended up living in the bathtub, slathered with ice.) and volia!  Farmhouse in a sack.   Or something like that…

So, we spent three days, dashing around the city from amazing office to amazing office talking about our incredible new spa and our recent expansions and our never ending plans for what’s next.  We ate to-die-for food in extraordinary environments with great new friends and really lived it up.  But, boy were we glad to get home!

Here’s the Honey Pat Technique:

Autumn honey from the Bartolomei Ranch

The Honey Pat from The Spa at Farmhouse Dip your fingers into a bit of honey and apply it to your face in an upward revolving motion.  Now pat your face with your fingertips as if you were typing a letter on your face.  Once the mask is very tacky, rinse your face with tepid water or mineral water.  Honey is a natural rejuvenator and humectants and leaves you feeling refreshed and invigorated.  Skin ages not because it loses its ability to hold oil, but because it loses its ability to retain moisture.  Honey is a natural hydrator, that is, it seems to have the capacity to maintain or restore the normal proportion of water in the skin.   The Honey Pat feels smooth and leaves the skin lightly tight and firm with a warm feeling and light, pleasant smell.  Because the honey is acid, it helps to rid the face of blemishes and blackheads.

Images of our new spa taken by photographer Edward Duarte

In partnership with Francis and Alexander (of Auberge du Soleil, Calistoga Ranch, Solage, and Mansion on Peachtree fame, just to name a few) Farmhouse, or rather I, get to announce the launch of our fabulous new farm-to-table spa- Spa at Farmhouse, by Francis and Alexander.  Romantic couples treatments, girls getaways or individual therapeutic healing, our new spa embraces and celebrates it all!  Exciting, huh?  Well, it really, really is for us.  Spas are hard.  Really hard.  I should know.  My brother, Joe and I have been at this for nine years.  And we’re just getting it right. 

Peggy Francis and Loma Alexander

 Joe and I bought the then rundown and oh so creepy (but loaded with potential and a great location in the Russian River Valley Wine Country!)  Farmhouse back in 2001 (Valentine’s Day was our first day of ownership), with an incredibly optimistic business plan and about $.50 to update the entire property and realize our “vision”  (oh my!).   

For what seemed like the worst, but turned out to be the better, we didn’t have the upfront money to simply come in and fix everything that was wrong .  We had to do it bit by bit, as we earned the money.  But, in retrospect, we could have spent millions- and we’d have spent it all wrong. Our first “direction” for the property “Wine Country Chic Amid the Vines” (what does that even mean?) involved a lot of shiny fabric that couldn’t be burned with a blow torch or stained with squid ink…  (apparently we didn’t have much faith in our guests-to-be…)  Although we’ve always emphasized local, seasonal and organic- for ages, we just didn’t know how to take that out of the restaurant and into the rest of the business.

We”ll, through endless fits and starts, we’ve finally come to a point where Farmhouse is a truly Farm-to-Table property-wide.  Meaning that the food and products from the farm, ours and our neighbors,  make their way into every corner of the business.  From breakfast to spa to dinner to the product you use in your after dinner bath, the farm is present.

Early winter honey from the bees on our ranch

Last year we added the Barn, redecorated and re-renovated the Cottages and restaurant- and last but far from least, we’re finally launching the spa we’ve been dreaming of.

The spa has been, by far, the toughest thing to get our arms around.  When we purchased Farmhouse, our then marketing consultant convinced us that we needed a “spa”.  Guests of a “Wine Country Chic” Inn wanted massage!  Well, that sounded good to us.  So we hired a local massage therapist to head it up, got some phone numbers from some local therapists and voila!  Most of our rooms were too small to fit a massage table, so our “spa” moved all over the property, each location weirder, colder and more remote than the last. 

Finally, about 5 years ago, Joe and I decided to give our little spa a home at last.  Still, with no budget, we committed our vast and completely under utilized “event center” (that’s a whole other story) to the spa.  We built some walls, painted them sky blue and yellow (I know, what was I thinking), brought in a wonderful local woman to “manage” it, and called it a day.  With grand dreams of farm-to-table treatments, utilizing our own cream, eggs and honey, Joe and I waited.  And waited.  And, what we ultimately found out was that spa is easy to talk about and as hard to make happen as a Michelin Starred restaurant.  See, we’re learning as we go!

Outdoor massage, fireside on a Barn deck

This time, I think we’ve done it right.  We turned to Myra Hoefer again for the interior design.  Weathered wood floors, creamy wainscotted walls and fresh, farmy accents have evolved our two spa rooms into cozy, warm and simply lovely spaces.  Our great room has been transformed into a haven for relaxation.  Comfy chairs, ottomans and sofas invite guests to choose one of our many lovely spa, art or design books off our huge farm table (or bring a book of their own) and stay a while. 

One of our lovely new spa rooms, designed by Myra Hoefer

Well, I’m so pleased and proud of the partnership that we’ve created and that’s resulted in our incredible new spa!  Please, take a look at our new spa menu, an actual masterpiece by Francis and Alexander.  We think it’s simply delightful- and hope you’ll join us soon and take advantage of one of our new treatments.  They’re all so exciting and will make you feel divine.   ”Catherine’s Favorite” really is my favorite.  Every time I have it my five year old daughter makes me bring her a towel with the delicious scented oil for her to sleep with (cute, huh?).  But the Carrot, Carrot, Carrot is wonderful too.  Loma actually has added a fresh carrot eye treatment and has been finishing it up with a carrot muffin.  So Carrot times 5?  Maybe too much.  Then again, maybe not.